The problem we solve
Every UK alt-lender BDR team hits the same wall. Horizontal data vendors — Cognism, Apollo, ZoomInfo — sell you millions of contacts, but the records are months old and the "intent signals" are generic topic interest. By the time a Companies House registration shows up in their feed, the whole sector has already called the founder.
The freshness window matters. UK SMEs are most receptive to lending outreach in the first 0–7 days after incorporation, before incumbent banks finish onboarding them. Catching that window — at scale, with a phone number and a director's name in your CRM — is what closes more loans.
How Borrowsignal works
Every working day, our pipeline:
- Pulls newly-incorporated UK companies directly from the official UK Companies House government registry (public by statute under the Companies Act 2006 section 1085).
- Cross-references the company with public Google Business Profiles and the live company website to capture a phone number where one is publicly listed (~70% phone yield on qualified leads).
- Scores each company 0–100 for likely capital need based on SIC code, scale, age, recent filings and director profile.
- Generates a short, professional outreach hook tuned for UK B2B tone — not pushy, not formulaic.
- Delivers the daily batch to your CRM (HubSpot, Salesforce, Pipedrive) or as a CSV email or Google Sheet — at 09:00 UK time, every working day.
See the sample lead format, or the three-step pipeline overview on the homepage.
Who we are
Borrowsignal is built by an operator who spent years inside UK alt-lender BDR teams calling cold UK SME lists — and watching the same vendor data dry up week after week. The product is the tool we wish we'd had.
We are not VC-funded. We are not chasing scale at the expense of data quality. Every account is reviewed by a human before activation. Every lead in your batch has been scored and quality-checked — we'd rather deliver 20 good leads than 50 mediocre ones, which is why the Starter tier exists.
What we are not
- Not FCA-authorised — Borrowsignal is a data provider, not a credit broker. We deliver information; your team decides who to contact and what to offer. We operate inside the FCA perimeter for our lender customers' own use.
- Not a horizontal database — we only cover the UK, only cover SMEs, and only focus on the borrower-intent moment. If you sell to enterprise or outside the UK, we are not for you.
- Not anonymous data — every lead includes a director name and registered office. We do not anonymise, hash or remove identifiers because UK lender outreach legally requires being able to identify the company you are contacting under PECR.
- Not scraped — every record comes from the official Companies House REST API. Phone numbers come from publicly visible Google Business Profiles. No grey-area workarounds, no rate-limit dodging, no behind-paywall scraping.
Compliance posture
Borrowsignal operates as a data controller for the UK director and company data we deliver. The processing basis is legitimate interest under UK GDPR as amended by the Data (Use and Access) Act 2025, for B2B direct-marketing facilitation between SMEs and FCA-licensed lenders.
Our full Legitimate Interest Assessment — covering purpose test, necessity test and the balancing test against data-subject rights — is available on request to [email protected]. We honour every opt-out request within 72 hours and pass opt-out flags to all customers who received the affected lead.
For the full sub-processor list, retention periods and your UK GDPR rights, see our Privacy Policy and Data Processing Addendum.
What we ship every day
- 20 to 150+ fresh UK SME leads in your CRM, depending on tier — see pricing.
- ~70% phone yield — the rest still come with director name and registered office.
- 0–7 days since incorporation — the freshness window matters more than any other variable.
- 09:00 UK delivery — your team starts calling at 09:15, not 14:00 after waiting for an export job.
- UK English outreach hooks — colour, not color; organise, not organize; tuned for UK B2B tone.
Try us
Every new account gets a 7-day free pilot — 20 leads/day, no credit card. We don't ask for payment details up front because if the data doesn't fit your team's outreach style, there should be literally nothing to cancel.
If you have questions, write to [email protected] — we reply within 24 hours.